PORSCHE x VITRA:

MILAN DESIGN WEEK

PORSHCE x VITRA [2024]

Set Design by Ruby Law

An exclusive collaboration between Porsche and Vitra brought together iconic design and heritage with a contemporary twist. Three classic Vitra chairs were reimagined in Porsche’s original Pepita houndstooth fabric.

Part of the Milan Design Week 2024, a large-scale interactive sculpture by artist collective Numen/For Use is located in the courtyard at Palazzo Clerici. The event opened with a poetic dance performance choreographed by Yoann Bourgeois.

RULA Design Studio collaborated closely with Amsterdam Berlin to extend the sculptural language throughout the entire site: creating a seamless, immersive experience where movement, materiality, and form converged.

Production: Amsterdam Berlin | Artist: Numen/For Use | Choreographer: Yoann Bourgeois | Set Designer: Ruby Law @ RULA

Photography Credit: Amsterdam Berlin