SEASON 2 WORLD TOUR

Kelly Chen Concert [2025]

Set Design by Ruby Law

The theme of Kelly Chen’s 2025 world tour centres on the idea of the threshold: a point of entry, a moment of transformation. 

The set design captures this threshold as a gateway, transporting the audience into a new dimension with Kelly. Through this portal, they journey through joy, excitement, warmth, sorrow, and enlightenment, immersed in a rich emotional and sensory experience.

The stage is built from layered LED screens with oval cutouts at its core. A sliding LED panel reveals the shapes behind, creating moments of reveal and surprise. Two catwalks transform into elevated platforms, bringing the performance closer and making the experience more immersive for those at the back.

Executive Producer: Chung Chun | Creative Director: Yee Chung-Man | Producer: Jack Lam | Set Designer: Ruby Law @ RULA | Lighting Designer: Chung Lun Tsoi | Video Designer: Sheng Wong

Photography Credit: Right Eye Ball Studio

Kelly Chen performing on a multi-layered LED stage with oval cutouts, designed by Ruby Law of RULA Design Studio for her 2025 world tour. Immersive stage set design for a pop concert.
Wide-angle view of Kelly Chen’s concert stage featuring layered LED screens and movable catwalks. Set design by Ruby Law (RULA), bringing immersive spatial storytelling to a world tour.
Kelly Chen's concert with a burning piano. Designed by London-based set designer Ruby Law (RULA) for immersive emotional experience.
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Lighting spotlight on Kelly Chen against the immersive LED gateway backdrop. Designed by Ruby Law (RULA) to evoke transformation and emotional journey.
Audience view of the layered LED oval portal from Kelly Chen’s 2025 tour, designed by Ruby Law (RULA) for a rich sensory pop music experience.
Side view of the oval cutout LED screens and sliding panels on Kelly Chen’s world tour stage. Set crafted by Ruby Law (RULA) for dynamic concert visuals.
Close-up of the oval LED gateway and huge inflatable figure on Kelly Chen’s tour stage. Set designed by Ruby Law (RULA) for impactful visual storytelling.
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Kelly Chen positioned inside the mirror disco ball next to the oval portal stage with glowing LED backlight. Set design by Ruby Law (RULA) creating immersive theatrical concert space.
Kelly Chen walking across the elevated catwalk integrated into the immersive stage design. Set by Ruby Law (RULA) bridges performer and audience.
Dynamic spatial arrangement of LED layers and catwalk on Kelly Chen’s tour stage. Set crafted by Ruby Law (RULA) for a journey through threshold and transformation.
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